The usual suspects

Oscar has spent his career at the intersection of commercial growth and creative ambition, he has held senior marketing roles in international companies, working across luxury, lifestyle, technology, entertainment, events and education. His approach combines cultural insight and creative thinking with the strategic and commercial discipline required to turn ideas into market-ready products and scalable brands. He has led brands from zero to category leadership, translating sharp strategy into measurable market outcomes.

His operating experience spans Argentina, Bolivia, India, Japan, and the United States, giving him a rare, cross-cultural lens on what makes a brand travel and what makes it stall. Oscar has developed strategies, from high growth challengers to established macro enterprises.

He is the recipient of the ACEMJOC Entrepreneurship & Business Excellence Award (2023, 2024, 2025), honoring sustained impact in entrepreneurship and brand building. Oscar believes that the best strategists are the ones who have measurable tangible results and that empathy for the business side is what separates strategy that sounds good from strategy that works.

Highlights

• —Former CMO, Atlas Corporation
• —Former Regional CMO, Yaigo by Yummy
• —200+ brand developments across 5 continents
• —ACEMJOC Entrepreneurship & Business Excellence Award (2023–2025)
• —Marketing & Logistics Excellence graduate.

Javier Mentasti is one of the most decorated creative leaders in Latin American advertising. As former VP at Ogilvy & Mather and lead at J. Walter Thompson, he has shaped campaigns for global brands and helped launch Bombay US, building brands that resonate across cultures and markets.

Javier has won more than 30 Cannes Lions over his career, including Argentina's first Cannes Gold Lion for Telecom, a landmark moment that opened the door for a generation of Latin American creativity on the world stage. His trophy cabinet also holds a One Show Best in Discipline and a D&AD Yellow Pencil, two of the most exacting honors in the industry.

He believes that great creative is not an ornament bolted onto a strategy, it is the strategy, made visible. Javier's work proves that the boldest ideas and the most effective ones are usually the same idea, seen clearly.

Highlights

• —Former VP, Ogilvy & Mather
• —Former Lead, J. Walter Thompson (JWT)
• —Launched Bombay US
• —30+ Cannes Lions
• —Argentina's first One Show Best in Discipline
• —D&AD Yellow Pencil

Pablo Stricker is an art director turned executive creative director whose career spans the most demanding creative markets in the Spanish-speaking world. An honors graduate in Art Direction from the Argentine Association of Advertising Agencies, Pablo led creative at McCann Erickson Madrid, Young & Rubicam Buenos Aires, and J. Walter Thompson — agencies where the standard is not good, but unforgettable.

His work has been recognized across the full constellation of global awards: Cannes, Clio, One Show, D&AD, Communication Arts, London International, and the New York Festival. Few creatives have earned recognition from every major show on the circuit — Pablo has, and he brings that standard to every engagement at NICE TROUBLE.

Pablo believes craft is not a luxury; it is the difference between an idea that lands and an idea that evaporates. He treats every detail — from typography to timing — as a decision worth making well.

Highlights

• —Honors graduate, Art Direction — Argentine Association of Advertising Agencies
• —Former ECD, McCann Erickson Madrid
• —Former ECD, Young & Rubicam Buenos Aires
• —Former ECD, J. Walter Thompson
• —Recognized: Cannes, Clio, One Show, D&AD, Communication Arts, London International, New York Festival